Why brokers reject some demat referral leads

Rejections are part of referral work. But when they happen often, there is usually a clear cause. Knowing why brokers reject leads helps you prevent most of them.

Existing customer

The most common reason. If the customer already has, or once had, an account with the broker, they are not a new customer. Campaigns pay for new customers only.

Prevention: ask before sharing your link whether they have ever had an account with that broker.

Incomplete application

The customer started but did not finish eSign or verification. The broker has no completed account to report.

Prevention: share a document checklist, stay available during the application, and follow up kindly.

Condition not met in time

Many campaigns require funding or a first trade within a certain period. If it doesn't happen, the lead may be closed as not qualified.

Prevention: refer people who genuinely want to invest and explain the condition upfront.

Tracking not recorded

If the customer did not apply through your link, for example by downloading the app separately or using another link, the referral can't be attributed to you.

Prevention: ask customers to use your link from start to finish, on the same device, without switching to other links.

Duplicate leads

The same person submitted the form more than once, or applied through multiple partners. Only one record can count.

Prevention: don't ask people to "fill it again" without checking; avoid sending the same customer multiple links.

Quality or fraud concerns

Patterns like many applications from one device, the same mobile number for different people, or accounts that never become active can lead to rejection.

Prevention: follow ethical rules strictly: customers apply themselves, on their own devices, with their own details. See ethical rules.

Eligibility mismatch

The customer may not fit the campaign: for example, a minor, an NRI, or a location the campaign doesn't cover.

Prevention: read the campaign rules for eligibility before sharing.

How to respond to a rejection

1. 1Read the reason in your dashboard.
2. 2If it is unclear, contact support through the official help section.
3. 3Don't argue with the customer or blame them.
4. 4Note the lesson for future referrals.

Disputes

If you believe a lead was rejected incorrectly, raise it through the platform's support process with any relevant details, such as the date of application. Results depend on the broker's data, so not every dispute can change the outcome, but genuine errors can be reviewed.

Key points to remember

• Existing customers and incomplete applications cause most rejections.
• Ask the right questions before sharing your link.
• Customers must use your link from start to finish.
• Ethical practice prevents quality-related rejections.
• Use the support process for genuine disputes.

Summary

Most rejections are preventable with a few questions and good preparation. Partners who learn from each rejection steadily improve their approval rates. Read about lead statuses to understand the full journey.

Questions to ask before sharing a link

1. 1Have you ever had an account with this broker, even years ago?
2. 2Do you genuinely want to invest or apply for IPOs?
3. 3Do you have PAN, an Aadhaar-linked mobile and an active bank account?
4. 4Will you apply on your own phone, using this link from start to finish?
5. 5Do you understand the campaign condition, such as a first trade?

Five quick questions like these can prevent the majority of rejections.

Keep a rejection log

Write down each rejection reason for a month. You will likely find one or two causes repeating. Fixing those specific causes is the fastest way to raise your approval rate.