Decide what to do before deciding how to do it
Who you are selling to, what you are selling them, and the order to build things in.
- Market & audience
- Offer positioning
- Channel planning
- Roadmap
The problem
The symptoms of no strategy
- Tactics chosen because a competitor is doing them.
- An offer that is hard to explain in a sentence.
- Budget spread thinly across everything.
- No agreement on what the next three months are for.
What we do
What we produce
A written plan with a sequence. Not a deck of principles, a list of what to do in what order.
- Audience definition based on who actually buys.
- Offer and positioning stated plainly.
- A channel plan with budget attached.
- A quarter-by-quarter roadmap with the dependencies marked.
Process
How a growth strategy engagement runs.
Step 01
Research
Customers, competitors and current performance.
Step 02
Define
Audience, offer and positioning.
Step 03
Plan
Channels, budget and sequence.
Step 04
Review
A check-in each quarter against what actually happened.
What changes
What you get out of it.
- A clear reason behind each activity
- Budget concentrated where it works
- An offer people understand quickly
- A roadmap the team agrees on
FAQ
Growth Strategy — common questions.
No. The strategy is yours and it is written to be handed to any team.
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