Creator campaigns that do not read as adverts
The right creators, briefed properly, with results measured against what you set out to do.
- Creator sourcing
- Briefs & negotiation
- Campaign management
- Reporting
The problem
Why influencer campaigns disappoint
- Creators picked on follower count rather than on audience fit.
- Briefs so tight the content stops sounding like the creator.
- No tracking, so the only measure is a screenshot of reach.
- One post, no follow-up, no reuse.
What we do
How we run them
Fit first, then a brief that leaves room for the creator to sound like themselves, then proper measurement.
- Sourcing based on audience overlap and engagement quality, not follower count.
- Briefs that set the message and the boundaries, and leave the execution to the creator.
- Contracts, usage rights and scheduling handled.
- Tracked links and codes, reported against the original objective.
Process
How a influencer marketing engagement runs.
Step 01
Define
Objective, audience and what a good result looks like.
Step 02
Source
Shortlist, vet and negotiate.
Step 03
Run
Briefing, approvals and publishing.
Step 04
Report
Results against the objective, plus what to reuse.
What changes
What you get out of it.
- Creators chosen for audience fit
- Content that still sounds like the creator
- Usage rights agreed up front
- Measurement beyond reach
FAQ
Influencer Marketing — common questions.
Often, yes. Smaller creators with an engaged, relevant audience frequently outperform larger ones on cost per result.
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Tell us where you are now and what you want this to do. We will come back with what we would actually recommend.